I’m very glad to see B&H Publishing offering the entire content of the new Holman Christian Study Bible free online.  Four reasons this is a good idea:

• Christian ministry (including academic publishing) is about honoring Christ and serving the church, not about making money (1 Tim 6:5).
• Christians in developing countries can benefit from this fine resource, which would otherwise be too expensive for them.
• Even secular authors have found that giving away books online can result in more print copies being sold.  If readers have extended time online to peruse a high-quality resource, they often want it in print format also.
• John Piper gives away his books for free online.  Must be a good idea.